June 17, 2026
by James Pacheco
As you know by now, only the very best betting sites, like Parimatch, make it onto our list of recommended sportsbooks because only sportsbooks that tick all the most important boxes get to be there.
But Parimatch isn’t the only quality site on the market, so right now we’ll give you some insight into Parimatch and Parimatch alternative sites that can occasionally offer some additional features that Parimatch doesn’t.
As ever, our analysis of both Parimatch and betting sites like Parimatch are 100% impartial.
Best Sites like Parimatch
Parimatch Sister Sites
When we talk about Parimatch sister sites, we’re talking about other sportsbooks that are owned by the same company as Parimatch is – BV Gaming/BVGroup – and that often share certain similarities, though in business terms, they’re independent of each other and in many ways, are direct competitors of each other.
Three of them are extremely well-known ones, especially to those who know the UK gambling market well: BetVictor, talkSPORT BET and Betano.
But fans of Bingo will also be aware of Heart Bingo, while Smooth Spins and Puntit are two more sites like Parimatch that belong to BV Gaming/BVGroup.
Who Owns Parimatch
As per above, both Parimatch and its Parimatch sister sites are owned by the BV Gaming/BVGroup.
BVGroup is privately owned. For many years, it was associated with the Chandler family through BetVictor, but the company has since evolved into a larger corporate group with external investment and management.
Its focus is on operating and partnering with betting brands in regulated markets, particularly the UK and Europe, with the ones just mentioned above being the best-known ones.
So rather than putting all that effort into just one sportsbook, they’re, well, hedging their bets by having several brands, including both Parimatch and Parimatch like sites.
What Does Parimatch do Well?
A good welcome offer is a good starting point, and you’ll get one of those here. You can choose to either claim £20 in free bets by just depositing and playing £10 or go for a slightly bigger bonus by depositing £10 and placing a qualifying bet on football, which will result in you getting £30 in football free bets.
Variety is the spice of life, as they say, and there’s plenty of variety when it comes to both the sports on offer that you can play, and the markets within those sports.
Not only are all the obvious sports there, from football to horse racing, tennis to cricket, but there’s a great mix of Outright and match markets, and even more so than usual for football with the World Cup going on.
We also like the site’s colours, design and navigation, something that’s often overlooked but makes a difference to the overall user experience, especially when you’re looking to place a bet in quick time.
Where Can Parimatch Improve
Most websites like Parimatch have some sort of VIP/rewards programme that customers can join, where being active and completing certain tasks earns them free bets, special acca boosts, and other tailor-made prizes. Sadly, that isn’t the case here, as there is no such program. Customers do get rewarded with bespoke prizes now and then, but that’s on more of an informal basis.
They could also make a phone line available to contact Customer Service. At the moment, it’s just Live Chat and email, so more complex queries could be hard to solve that way.
Top Parimatch Alternatives Worth Trying
There are three main reasons why we advise a customer to have an account at Parimatch and then at least one more at Parimatch alternative sites.
The first is that you can always shop around for better odds, the second is that you can claim more bonuses, and the third is that not all sites have all your favourite features. Here’s a look at the best betting sites like Parimatch, so you can keep your options open.
NetBet
NetBet: Pros and Cons - Bet and get welcome offers may be available
- Reliable customer service and live chat
- Long A-Z of sports markets
- Fantastic esports coverage
- Sport-specific deals for returning customers
- Average odds versus bigger brands
Football, horse racing and UFC are just three of the many parts you can bet on here, while Bet Builders are many people’s favourite way of going about enjoying a game from start to end, especially when it comes to football. Thanks to a good welcome offer here, you can try out bets on all four because you’ll get a £10 free bet to use on each when you first sign up and place a £10 bet.
This being the World Cup, there are no shortage of Odds Boosts, acca boosts and other bonuses, especially around England games.
Cash Out is another feature that’s all the rage these days, and there’s a great one here, easy to use and allowing both partial and full Cash Outs to make sure you’re more in control of your bets.
Bet365
Bet365: Pros and Cons - Fantastic brand reputation
- Almost 40 sports markets
- Beautifully designed app and site
- Fully customizable betting slips
- Slightly limited live streaming options
When considering the top sites like Parimatch, Bet365 is certainly a good place to start.
Often described as the biggest betting site in the world, there are good reasons for that.
Having over 25 years’ experience as an online sportsbook certainly helps because, over the years, you inevitably improve on such things as site design, quality of Customer Service, and processing payments.
So they get a big thumbs up for customer experience, one further enriched by offering all the niche sports in addition to the mainstream ones, more live betting than just about any other Parimatch alternative site and a superior live streaming product than almost any other sportsbook.
That includes free streaming of the likes of horse racing, greyhound racing, tennis, football and basketball.
William Hill
William Hill: Pros and Cons - Reliable mobile app performance
- Quick withdrawals via popular methods
- 24/7 live chat support
- Not all sports offer live streaming
Another betting site like Parimatch that has all the experience in the world on its side.
They may have started out almost 100 years ago by having a betting shop on just about every British high street, but they made an excellent transition into the online world back in the late 90s and have been improving their product ever since.
Pre-match and live stats, a good set of FAQs and a fine live streaming product with commentary are some of the good examples of how seriously they take on-site content, so get plenty of brownie points for that.
When betting on 40+ sports, you can use their good Cash Out product, while the fact that they’re still one of the websites like Parimatch to still offer Best Odds Guaranteed on all UK and Ireland racing is a big positive.
Comparing Our Top Picks to Parimatch
Time to round things up with a look at how Parimatch compares to the sites like Parimatch we’ve just been discussing for a few of the most important features.
Welcome offer and other bonuses
It’s advantage to NetBet as regards the welcome offer because they have the one giving you the best value as regards the ratio of your qualifying offer to the value of your free bets. At NetBet you get £40 in free bets when placing a £10 qualifying bet; at the others, you get a maximum of £30. Parimatch is probably a couple of levels behind the others when it comes to ongoing offers, given that at the moment, they’re limited to just boosts you can choose on racing and boosted bets on other sports that you can’t choose, whereas the other three have more offers and more variety. Including, of course, Best Odds Guaranteed, available at both William Hill and Bet365.
Betting App
Apps are important in a day and age where we use our phones for as much as we do, including betting, and in this regard, it’s a tie at the top between the one at Bet365 and the one here at Parimatch. They’re the quickest and easiest to use and the ones with the most features integrated into them.
Banking
Getting your money in and out without fuss is of great importance, and once again, it’s Bet365 just about leading the way with more payment options, higher limits and some of the fastest withdrawal times.
That said, Parimatch is very quick for Visa withdrawals, often processing them within a couple of hours, but slower for other methods.
But all accept many different e-wallets, especially NetBet, so they all fare well when it comes to the variety of payment methods.
Parimatch Sister Sites FAQ
- Does Parimatch have a mobile app?
Yes, it does, for both Android and iOS, with its iOS rating currently 4.8 on the App Store, proof that it’s a versatile, easy-to-use app.
- Does Parimatch have boosted odds?
Yes, it offers regular odds boosts for football selections every day, and customers can also pick one horse race a day where they get boosted odds on their selection.
- How can you get in contact with Customer Service at Parimatch?
CS is available at Parimatch via live Chat and email, while you can also visit the FAQ section to see if that solves your problem.
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