The Australia SailGP Team today announced an exciting partnership with Campari Australia’s SKYY Vodka which sees the award-winning brand join the team in a multi-season deal.
The partnership with SKYY Vodka and the Australia SailGP team also extends to support the KPMG Australia Sail Grand Prix I Sydney as the event's Official White Spirits Partner, enhancing the premium lifestyle experience of SailGP’s spectator experiences. Fans will be able to immerse themselves in the SKYY Vodka brand at the Australian event on February 18-19, 2023 with co-hosted hospitality experiences, including a pop up bar at the SailGP Village.
There are many shared elements that make this brand partnership synergistic. SKYY Vodka has a rich history and connection to the ocean with a key ingredient being pacific minerals sourced from the San Francisco Bay Area, the destination of the SailGP Championship Grand Final. And, just like SailGP, SKYY Vodka grew from a startup to a world-renowned brand synonymous with the same grit and determination that the Australia SailGP Team and two-time SailGP champions, have become known for.
SKYY Vodka will work with the Australia Team to engage with local sailing communities and clubs, with a program which will provide the opportunity for clubs to engage and support the two-time SailGP Champions.
Tom Slingsby, Australia SailGP Team Driver and CEO said: “The team is stoked to welcome SKYY Vodka into the family and have them alongside us as we compete on the world stage. Our team loves to celebrate with our drink of choice, a vodka soda, and their rich history and shared connection to San Francisco is the perfect fit for us.
“I’m really excited for us to share in the coming months the fantastic opportunities we have with SKYY Vodka to also engage and celebrate with our Australian sailing community who have supported us on our SailGP journey.”
Simon Durrant, Managing Director, Campari Australia said: “We are absolutely delighted to announce SKYY Vodka’s partnership with the Australia SailGP Team and the KPMG Australia Sail Grand Prix I Sydney event - one of THE events of Sydney’s summer. The Australia Team is one of the most innovative, successful, and progressive teams in the global championship and we cannot wait to collaborate with them to create opportunities to engage with the sailing community in Australia.
“We are also looking forward to supporting the Australia SailGP Team through the rest of the season where we hope to share a celebratory drink with them at the final event in SKYY Vodka’s home town of San Francisco.”
The SKYY Vodka partnership was facilitated by IMG, SailGP’s global agency for media rights, sponsorship and host venue rights. IMG is part of Endeavor, a strategic investor in SailGP.
The Australia SailGP Team will now prepare to compete at the upcoming Singapore Sail Grand Prix, taking place on January 14-15 2023, before returning to home waters for the KPMG Australia Sail Grand Prix I Sydney on February 18-19 2023. Tickets are on sale for the event at SailGP.com/Sydney. Australia is leading the Season 3 leaderboard on 60 points, ahead of Peter Burling’s New Zealand with 51 and France with 50.