The Emirates Dubai Sail Grand Prix presented by P&O Marinas marks the first of many Race For The Future takeovers. SailGP will use the event ‒ and its timing in the middle of COP28, the biggest climate change conference in the world ‒ to highlight its ongoing commitment and passion to climate action. We round up five things to look out for during the takeover.
Things turning yellow
The Race for the Future takeover uses the color yellow – which symbolizes hope and optimism – to highlight climate action issues and solutions. Expect to see the yellow across the broadcast and digital channels at home while on the ground in Dubai look out for it in the Race Stadium and within the tech site.
What won’t you see?
In Dubai there will be a host of innovative, ground-breaking activations delivered for the first time showing how events can be run more sustainably. Thanks to cutting-edge technology broadcast operations, umpires and event control are all remote. There’s also a 36% reduction to the on-water fleet with race management and team coaches all off-water thanks to an innovative solution using Oracle Cloud Infrastructure (OCI).
An Impact League boost
SailGP wants to challenge other sports to embed sustainable action into their DNA like the championship has done with the world’s first ever Impact League. For Dubai, teams have been encouraged to use their voices for good with bonus Impact League points on offer for the nation who most engages their fans with purpose related digital content.
A historic event first
Together with Aggreko, the world-leading provider of mobile modular power, in Dubai SailGP will have the largest temporary solar array they have ever installed at an event. It is as vast as six basketball courts. The event will be powered by 100% clean energy saving a massive 64 tonnes of carbon – the equivalent of taking 14 cars off the road for a year.
SailGP athletes making a difference
SailGP plans to be the leading sports voice at COP28. That means it won’t just be Chief Purpose Officer Fiona Morgan having a big presence at speaking engagements. Sir Ben Ainslie, Nicolai Sehested, Hannah Mills, Anne-Marie Rindom, Blair Tuke, Jo Aleh, Katja Salskov-Iversen and Nicole Van Der Helden will all use their voice to inspire action.
The Emirates Dubai Sail Grand Prix presented by P&O Marinas will take place on December 9 & 10.
