Dressed for success: United States SailGP Team partners with Gill Marine
Sharing an ambitious new vision, the United States SailGP Team joins forces with Gill to pursue success in SailGP’s inaugural season.
SYDNEY, Feb. 15, 2019: The United States SailGP Team, competing in the new global championship, today unveiled an exciting partnership with Gill, the iconic marine clothing brand. Launched in 2018 under the stewardship of Larry Ellison, SailGP aims to redefine sailing with the fastest racing boats in the world going head to head in a nation-versus-nation competition.
As the ‘Official Apparel/Technical Clothing Partner,’ Gill will be supplying the U.S. team, skippered by Rome Kirby, with a cutting-edge range of clothing on and off the water. Tailored to each sailor and designed to withstand the elements, the stylish collection will allow the team to maximize performance and pursue victory in the championship in a range of conditions. Gill will also be designing a bespoke line of official United States SailGP Team merchandise for sale in 2019.
The partnership comes as Gill enters an ambitious new phase in the history of the company; following the acquisition of the US distribution business in 2018, the brand has undertaken a complete refresh of the marketing and consumer experience, online and instore. The company has also recently released its most technically advanced range of clothing ever; the current season includes the cutting-edge and stylish Race Fusion jacket that will be worn by the United States SailGP Team sailors.
“The team has been training hard leading into this first day of racing in the premiere of SailGP here in Sydney, and it’s great to have Gill in our corner not only on the water with great technical gear, but when back we are back on shore,” said Rome Kirby, helmsman and CEO of U.S. SailGP Team.
“In addition to outfitting our team, Gill is also creating a line of products for our fans so they can support the U.S. SailGP Team, especially as we head to San Francisco in May and New York City in June.”
Jamie Tunnicliffe Gill CEO said: “Gill has a trusted heritage and an ambitious vision for the future. North America has been, and remains, one of our most important and successful markets where we have seen year on year double digit growth. It was a critical part of our 5-year strategic plan to bring the US business under our global umbrella and moving forward we were seeking a world class platform to enable us to showcase our new products and direction to North American consumers. We are very proud that the United States SailGP Team recognized the quality of our products and our shared vision for success. We believe SailGP has a huge amount of potential and is set to really deliver something special in the sailing world; and the American team boasts some of the best racing talent in the world. We are therefore delighted to have the opportunity to be supporting the United States SailGP Team with our latest products that look great, and perform, and we look forward to all we can achieve together.”