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Musto becomes Official Technical Clothing Partner to France SailGP Team

19 APRIL 2021News
Tags:
  • France
  • France SailGP Team signs two-season deal with Musto to become Official Technical Clothing Partner
  • Clothing worn by the team will include Musto’s award-winning LPX range
  • Musto to release a range of France SailGP Team merchandise

London, April 19th - Furthering its reputation as the world-leading performance clothing brand in sailing, Musto has joined forces with France SailGP Team as their Official Technical Clothing Partner for the next two seasons.

Always at the forefront of pioneering events and innovation within the sport, Musto will exclusively supply on-water technical racewear and shoreside kit for the French team, as the world-class athletes face-off against seven other national teams in the sports pinnacle league.

The team will be decked out in a suite of Musto’s industry-leading products, including its award-winning LPX kit, designed to give inshore sailors the edge on their competition. A dedicated merchandise collection will also be released as part of the partnership, available to purchase on the Musto and SailGP websites, in addition to select French retailers and at the SailGP events. The range will include must-have fan gear, aiming to inspire supporters to get out on the water.

SailGP’s highly anticipated second season will kick off on 24 April in Bermuda, where the French team, led by multiple world champion Billy Besson, has been training in preparation for the first event in the league’s second season. The Bermuda Sail Grand Prix presented by Hamilton Princess will be the league’s first climate positive event, acting as a foundation for Musto and France SailGP Team’s shared sustainability agenda. With the France SailGP Team joining the roster of international #TeamMusto partners, Musto will continue to innovate its product offering, using the best performance fabrics combined with insights from the best sailors in the world, to develop future collections of environmentally conscious clothing that performs at the highest standard.

Musto’s Head of Marketing, Nick Houchin, commented: “Musto’s partnership with France SailGP Team is an exciting move for our brand as we expand our inshore offering, allowing us to showcase our expertise in high octane foiling racing. Our partnership will be truly collaborative, with the team feeding back to us about the marginal gains they need for success on the water, and in turn, our exceptional designers will translate these insights into world-leading designs using cutting edge technology.

“Musto has been creating the best performance gear in sailing since Keith Musto won a silver medal in the 1964 Tokyo Olympics, and we are proud to continue this legacy working with one of the most promising teams in the sport.”

France SailGP Team Manager, Bruno Dubois, explained why Musto was the right choice for them: “It was an obvious choice for us; Musto’s reputation and expertise in sailing is unparalleled. As foiling boats get faster and more streamlined, we need gear that will keep up and withstand the demands of racing in all conditions. Musto are leaders in their industry - by combining our platforms, we hope to engage a grassroots audience to inspire future sailors and encourage diversity within the sport. We are confident that our experience, paired with Musto’s design expertise, is a winning combination.”