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SailGP™, World’s Most Exciting On-Water Racing, Partners with Premium Eyewear Maker, Maui Jim Sunglasses

6 AUGUST 2021News

Aligned in the Shared Belief of the Power of Sport to Change the World

LONDON - August 5, 2021 - SailGP, the fast-paced, adrenaline-fueled, prestigious global racing league has partnered with premium eyewear maker Maui Jim Sunglasses as its ‘Official Eyewear Supplier’.

Spanning three continents, SailGP sees eight national teams go head-to-head in iconic venues across the globe, for a winner takes all $1 million dollar prize at the end of the season. With national team representating Australia, Denmark, France, Great Britain, Japan, New Zealand, Spain and the United States, SailGP brings together the sport’s best athletes, competing at the highest level in the action-packed sport of competitive sailing.

From its inception, SailGP had a vision to reimagine the sport. Powered by nature and driven by purpose, SailGP is committed to delivering fan-centric, tech-driven, climate positive events that showcase and highlight all the professional athletes, sponsors and host cities have to offer. Striving to be the world’s most sustainable and purpose-driven global sports and entertainment platform, SailGP believes sport has the power to change the world. A vision Maui Jim is proud to embrace.

Martijn Van Eerde, Maui Jim Senior Marketing Director for EMEA and APAC said: "For years now we aspired to embrace sailing and its community on a global level. SailGP is the perfect platform to turn that ambition into reality. Sailing has been an integral part of Hawaiian culture for thousands of years and the synergy between the high-tech race boats used in today’s SailGP and our premium PolarisedPlus2® with color enhancing technology featured in all Maui Jim Sunglasses is a truly exciting prospect.”

As a result of the partnership, Maui Jim will not only expand its reach to an engaged global audience of sailing enthusiasts but will also offer its sunglasses for purchase on SailGP.com and at SailGP’s global events for fans looking to experience more color, clarity, and detail with Maui Jim’s patented PolarisedPlus2® technology.

Kate Worlock, Head of Licensing and Retail at SailGP said: “At SailGP we look to work with like-minded companies that share our brand ethos and Race for the Future purpose-led agenda, and Maui Jim is a great example of this. Not only that, but they have a fantastic heritage and product that we believe our fans will really embrace so look forward to developing this exciting partnership together.”

The next event in SailGP Season 2 – the ROCKWOOL Denmark Sail Grand Prix - takes place in Aarhus on August 20-21.