MADRID – February 12, 2020 – Two weeks after its official presentation in Madrid, and just two weeks before its debut at the first event of SailGP Season 2 in Sydney, the Spain SailGP Team and TURESPAÑA have announced a partnership agreement that will see the Spanish catamaran showcase the 'Sun of Miró' around the world.
During the last 36 years, the corporate image of Spanish tourism – the 'Sun of Miró' – has become a world reference. The icon that Catalan artist Joan Miró gave to the Government of Spain in 1984 was the first abstract symbol used to identify a country, and is today, one of the logos with greater recognition and admiration worldwide.
Now it becomes the emblem that will adorn the 24-meter wingsail – that powers the flying F50 catamaran – when the Spanish team debuts in the global championship, going headto head against national teams from Australia, Denmark, France, Great Britain, Japan and United States in just a few weeks’ time.
Through the partnership, TURESPAÑA – the national tourism agency responsible for marketing Spain's destination in the world and creating value for its tourism sector – will look to the Spain SailGP Team to help promote brand awareness of Spain abroad as it competes at iconic cities around the globe.
María del Mar de Ros, the only female in the role of CEO of a SailGP team, is delighted with the partnership with TURESPAÑA: “When SailGP asked us for an identifying icon for the Spanish catamaran, we immediately thought about the ‘Sun of Miró’. An emblem that represents an entire country, as our team does. It is a great honor to be able to use such a recognized and loved symbol around the world and showcase the work of a universal Catalan like Joan Miró.”
Secretary of State for Tourism and President of TURESPAÑA Isabel Oliver said: “The Spanish SailGP Team represents the best values of the sport, in a 100% sustainable discipline such as sailing. This is a project that combines talent, technology, sport, culture and tourism. Therefore, from TURESPAÑA we are not only transferring our corporate image to the Spanish catamaran, but we will maximize synergies with the entire team, with the aim of promoting the best image of Spain in some of the most strategic markets of the world. In addition, it is a great opportunity for Spain to commemorate the great maritime adventure that Spain led five hundred years ago, which marked the beginning of globalization.”
The Spanish F50 catamaran will be named Victoria in memory of the Nao Victoria – the Spanish sailing ship which completed the first circumnavigation under the command of Spanish sailor Juan Sebastian Elcano.
The Spain SailGP Team livery will also incorporate the official logo celebrating the 5th centenary of the first circumnavigation, as the project is part of the program for the official commemoration of the historical event, considered the most important maritime challenge of all times.
Vice Admiral of the Spanish Navy and Secretary of the Commission of the Ministry of Defense for the Commemoration of the V Centenary Ignacio Horcada said: “The Spain SailGP Team fully embraces the spirit of this commemoration. With 500 years of separation, the Nao Victoria and the Spanish F50 catamaran, symbolically christened F50 Victoria will depend on the same elements for their success – the power of nature, the most advanced naval technology of the time, and the strength and determination of a crew that today as then, comes from all corners of our country.”
Showcasing the official commemorative logo of the 5th centenary anniversary, the Spain SailGP Team wants to pay, through sport, a tribute to the sailors whose highest ideals made the name of Spain great five hundred years ago. This is a project where in essence the past meets the future.