May 26, 2026
by James Pacheco
If you’ve never heard of a non-sticky bonus, you are probably not alone. It’s not a term we see very often, ourselves, but don’t worry, we’re here to explain what it is, and how it differs from a sticky bonus.
First, we’ll explain those concepts to you, and show you some working examples. Then we’ll move onto some other important aspects of betting sites you need to consider and how to find one that suits your needs. Finally, we’ll round things off by exploring some of the bonuses and promotions you are most likely to find.
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Sticky and non-sticky bonuses explained
You won’t see these terms used too often at betting sites, but for the odd occasion you may encounter them, it’s useful to know what they mean. Notably there are a few grey areas, and circumstances where a sticky bonus reverts to being non-sticky, but the main principles for each type are detailed below.
Sticky bonuses
A sticky bonus cannot be withdrawn, which is why it’s sometimes described as a ‘phantom’ bonus. You can use it to place bets, but if you win, the bonus amount won’t be included in your returns.
The principle will become clearer when we look more closely at how this type of betting bonus works, and the easiest way to do that is by showing you an example of a ‘Bet and Get’ offer.
- You deposit $20 and receive $20 of free bets
- You now have $40 you can use to place bets
- If you use your deposit and win, your return will include the initial bet amount
- For any wager where you use the bonus, your return will not include the free bet amount
In essence, once the free bets are used, they cease to exist, hence the ‘phantom’ tag you’ll sometimes see used, which simply means a non-cashable bonus.
Non-sticky bonuses
A non-sticky bonus works differently, and can potentially become withdrawable, subject to the betting site’s T&Cs. Before you receive the bonus, you will need to deposit and place bets with your own money first.
This type of bonus is sometimes offered to existing bettors as a reload bonus, but it’s more common to find it as a welcome bonus. Again, the principle will be easier to understand with an example of a matched deposit bonus.
- The offer is a 100% matched deposit bonus up to $100
- You make a qualifying deposit of $20 which you must use to place one or more bets
- When your initial bet settles, you’ll receive the $20 bonus
However, even if you place a winning bet using the bonus, you won’t be able to make a withdrawal until you’ve fulfilled the wagering requirements defined by the betting site.
This means the number of times you must wager the bonus amount. So a $20 bonus with 5x wagering condition would mean placing bets totalling $100.
For instance, accumulator bonuses are usually considered non-sticky bonuses, but it depends on how the sportsbook applies the promotion.
| Name of betting bonus | Sticky or Non-sticky | Example |
| Bet and Get | Sticky | Bet $10, Get $50 as free bets |
| Matched deposit bonus | Non-sticky | 100% matched deposit bonus up to $100 |
Pros and cons of a non-sticky bonus
Pros & Cons - Typically more generous
- Less restrictions on bet types
- Bonus becomes withdrawable
- Less flexible than a sticky bonus
Let’s look beyond betting bonuses
We mentioned right at the start that you are not likely to find many betting sites that describe their bonuses as sticky or non-sticky. Nonetheless, it’s always useful to know about these things just in case. But with that part out of the way, let’s move on.
Of course, before you even start thinking about bonuses, you will need to choose a betting site. There’s plenty to consider in that respect, but a great starting point is taking a look at our page banners. That’s where you’ll find a selection of betting brands hand-picked for your location, and in the next part of our guide we’ll reveal the two non-negotiable factors that affect how we select them.
Licensing and security – no comprises here
Your safety is our concern, so from our viewpoint, no license means no recommendation from us. The same goes for site security too. That means we expect a safely encrypted site, a robust Privacy Policy, and reliable payment options. Although not directly related, we also expect transparency, fair terms of service, and access to responsible gambling tools.
Customer support – prompt and professional
Our expectations are high when it comes to customer support. After all, nobody wants to be waiting around for days to find the answer to a question, or have an issue resolved. The gold standard is a 24/7 live chat service where you can speak to a knowledgeable agent within a few minutes. But we also like to see enough information made available on the site to avoid needing to contact support too often.
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What do you expect from a betting site?
If a free bonus on registration is on your wish list, then you will most likely be disappointed, as it’s rare to find one. However, all of the betting brands we recommend are known for their generosity in terms of the welcome bonuses and ongoing promotions they offer.
We’ve already discussed the aspects we consider most important, and if those boxes are ticked, then it all comes down to choosing a site that suits your betting style and preferences. Below we’ve listed a few of the things you might want to consider.
🏅 Sports
If you routinely bet on more mainstream sports like football, basketball, soccer, horse racing, and tennis, then the chances are you’ll find plenty of betting markets available. But if your passion in life is something unusual like curling or water polo, then you need to find a betting site that has decent coverage of niche sports.
💰 Odds and bet types
You’ll find that our recommended betting sites are largely competitive in terms of the odds on offer for most sports. You’ll typically find a selection of daily odds boosts for the most popular ones too, but if your usual way of betting goes beyond single bets, then an acca bonus that boosts your odds, the availability of features like a Bet Builder, and plenty of prop bets are the type of things you will want to look for.
📱 Usability and accessibility
Nobody wants to use a betting site that presents you with a navigational challenge every time you want to place a bet. And in terms of objectivity, you want to feel comfortable and confident. There’s also the matter of accessibility. If you are in the habit of betting on the go, then a downloadable app, or a well-optimised mobile version of the website is a must.
📺 Live betting and streaming
Not everyone enjoys in-play betting, but if you do, then you need a betting site that provides a decent selection of betting markets, odds that update in real time, and live streaming or live stats updates. The quality of live streaming is important too, it’s no fun trying to watch an event when the stream is constantly buffering or glitching.
Focus on choosing a betting site that suits you
We’ve been through some of the bonuses you may come across at a betting site, and also explained why bonuses carry far less importance than the overall experience. In addition we’ve revealed the two things that are deal-breakers for us, and given you a few ideas to help you find a site that fulfils your needs too.
Any brand you see on our page banners is available where you live, and it ticks the important boxes. So now it’s down to you to choose the one that offers the sports, betting markets, and other features that are most important to you.
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Non-sticky bonus FAQ
- 🎁 What is a non-sticky bonus?
It’s basically a bonus where you’ll need to deposit and use your own funds to place bets before you receive the bonus. There will also be wagering conditions attached to the bonus amount before you can make a withdrawal.
- 🌟 Which is the best type of welcome bonus to look for at a betting site?
If you are looking for a new site to sign up with, it’s better to focus on the overall experience the site provides, rather than just the initial welcome bonus. Licensing and site security are essential, along with accessible customer support. You may also want to consider factors like payment options and the ongoing promotions available.
- 🔞 How old do I need to be to claim a betting bonus?
The minimum age to join a betting site anywhere is 18 years. However, in some countries you’ll need to be 19, or 21 years old to sign up. It’s also worth noting that some betting sites insist on all bettors being 21 or older, irrespective of local laws. It’s always worth checking the brand’s T&Cs first to avoid disappointment later.
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